Jumper makes basics that move the way you move. Tailored from performance fabrics that are soft, durable and woven with cooling fiber technologies that are anything but basic. The first true “un-basics" that give you the freedom to run, stretch, bend, leap or fly without hesitation, without judgment, without concern for what anyone else on the planet thinks. With Jumper, you’ll be ready for anything.

Agency: Intrinzic

Art direction: Sarah Fry

Deliverables:

• Develop brand story and messaging

• Develop brand toolbox including graphic assets, key visual, and conceptual website and packaging applications.

Involvement:

• Conceptualized brand overall look and feel

• Designed and executed brand identity

• Designed concepts for packaging and website applications.